The best public relations consultants have the power of persuasion. Bravo has a show called The Real Housewives of Orange County that persuades young women that they are not living "the life" until they have a life like the ladies of Orange County, Californ-i-a. Things like sunglasses and jewelry are auctioned off at the bottom of the screen so that veiwers can spend money that they don't have to fit in with these multi millionaire women. Great way to make some extra cash!